Telcos go big on rural markets to fuel ARPU, returns

India’s telecom operators are doubling down on rural expansion to tap an underpenetrated market, which is becoming central to their growth strategy. As mobile data demand surges beyond metros, rural subscribers are expected to contribute si https://www.moneycontrol.com/news/business/telcos-go-big-on-rural-markets-to-fuel-arpu-returns-13022695.html